What a law firm website costs.

The short answer

A law firm website costs anywhere from about $1,000 to $20,000 or more. The number depends on how many pages it has, who writes the words, and how much of the design is made from scratch. A flat price in the middle, with the Google listing set up, is what I offer.

These are what two firms say on their own websites, read on the date shown. They are not what clients actually paid, and I have not compared the work behind each price. Treat them as a map of the range, not a quote.

What changes the price

• How many pages. A page for each kind of case you take and each town you serve is the biggest driver. Each one has to be written, laid out and checked on a phone.
• Who writes the words. Writing is often quoted on its own. Ask whether it is included, and who checks it against your state bar’s advertising rules.
• How custom the design is. A design made from scratch, with its own motion and imagery, costs more than a proven layout adapted to your firm.
• Photos. Your own photos cost nothing. A photographer is extra.
• Intake and tracking. A short contact form and a call button are small. Connecting a case-management system or call recording is more.
• Your Google listing. Some builders leave it to you. Setting it up and linking it to the site is part of what I do.

What you pay every year

Whoever builds it, three things come back each year.

• The domain, your web address. Usually $15 to $25 a year.
• Hosting, the computer the site lives on. From nothing to a few hundred dollars a year for a site this size.
• Care: small edits and fixes. Some firms do this themselves. With me it is optional, $99 a month, and you can stop any time.

Search engine optimization is separate and is where the big recurring numbers appear. One agency lists its SEO packages at $990 to $7,500 a month (omnizant.com, read 7 October 2026). A flat-price builder lists hosting, security, maintenance and basic SEO from $297 a month (attorneywebdesign.net, read 7 October 2026). My price is paid once. If you want ongoing work after launch, it is optional and month to month.

What a click is worth to a law firm

Google charges an advertiser about $171 for one click on “personal injury lawyer”, and about $509 for “truck accident lawyer”. These are United States averages from Google Ads data, pulled on 7 October 2026. At $171 a click, 100 clicks cost about $17,000.

A website that ranks earns visitors for those searches without paying for each one. That is why a firm should compare a website’s price with what the same visitors would cost in ads, not with other websites. Nobody can promise a ranking, so the price should buy a site that is built correctly, not a promise about results.

Questions to ask before you pay

1. Who owns the website and the domain when it is done?
2. What happens to the site if I stop paying you?
3. Who writes the words, and who checks them against my bar’s advertising rules?
4. Do you write testimonials or case results for me? (You should not.)
5. How many pages are included, and how many rounds of changes?
6. When do I see a first version, and what happens if it is late?
7. What do I pay every year after, and for what?
8. Will you set up my Google listing and link it to the site?
9. Are calls and forms counted, in accounts that belong to me?

You can check what an existing site already does with the website grader. For a wider view of costs, see what any small business website costs.