Law firm SEO, in plain words.

Where it happens

Three places a client finds you.

1. The map

   The firms on the map at the top of the page. Google picks them by how close you are, how well your listing matches the search, and how well known you are. Your category, your reviews and a complete listing do most of the work.

2. The results

   The links under the map. Google ranks pages here, not firms. A page written for “car accident lawyer in Laurens” can show for that search. A firm with no such page cannot.

3. AI answers

   ChatGPT and Google’s AI answers name firms and link to their pages. They can only name a firm whose website they are able to read.

The work

What moves a law firm up.

1. A page for each kind of case, naming the cityEach kind of case is its own search.
2. A page title that says the work, the place and the firmIt is the blue link people see in Google.
3. Your details written into the page codeName, address, phone, hours and the area you serve, as legal service details. Google and AI assistants read these first.
4. The same name, address and phone everywhereOn the site, the Google listing and every directory.
5. A complete Google listing with the right category“Personal injury attorney” beats “Lawyer”.
6. A page that opens fast on a phoneBuilt to open in under two seconds.
7. Every call and form countedSo you know what the site brings in.
8. Reviews, asked for one client at a timeWhere your bar’s rules allow. I give you the link; the asking is yours.

The first seven are in the one-time price. Reviews cost nothing and take the longest.